Website Development

Websites built for AI search from the ground up

Fast, conversion-focused sites built on Next.js, structured for GEO from day one. We take on select projects — when a new build is the right call for your GEO strategy, we'll tell you.

Built for AI search from the ground up

When we build a site, GEO isn't a layer we add later — it's how the site is structured from day one. Here's what that actually means in practice.

Schema markup built in from day one

When we build a site, schema markup isn't an afterthought — it's part of the template. LocalBusiness, Service, FAQPage, and breadcrumb schemas are wired in before the first page goes live.

Structured content hierarchy

Clear heading structure, logical page organisation, and content sections that AI engines can parse cleanly. A new build is the easiest way to get this right without fighting an existing layout.

Fast load times

Core Web Vitals and page speed are AI-adjacent ranking signals. Next.js and static generation give our builds performance that most WordPress sites can't match without significant investment.

Mobile-first design

All sites we build are mobile-first by default. Mobile usability is a trust signal AI engines factor in when evaluating business credibility — it's not optional.

What we build

We take on select projects. Not everything — the right fit matters more to us than volume.

Honest note: Website development is not our primary service. GEO and AI search optimisation is. We take on web projects selectively — when it makes sense strategically and when we can do it well.

Next.js / React websitesPreferred

Our preferred stack. Fast, scalable, and structured in a way that makes GEO optimisation significantly easier than retrofitting a WordPress site.

WordPress sites

We build and configure WordPress sites when there's a strong reason — usually for clients who need easy content management or are locked into a WordPress ecosystem.

Landing pages

Single-purpose pages built fast and optimised for a specific conversion goal. Useful for campaigns, service launches, or testing a new offer.

GEO-structured content sites

Websites built specifically around a GEO content strategy — with FAQ hubs, location pages, and authority content sections structured from the ground up for AI citation.

How a website connects to GEO

A website is the foundation of GEO. Getting it right from the start is faster and cheaper than retrofitting. Here's how we think about it.

1

Starting fresh with a new build

A new build is the cleanest opportunity to get GEO right from the start. Schema markup, content structure, URL hierarchy, and internal linking can all be designed with AI citation in mind before a single page goes live.

2

Retrofitting an existing site

We can GEO-optimise existing sites — it's just slower and sometimes messier than starting clean. If your current site is working for conversion and you don't want to rebuild, we can work with what's there.

3

What we recommend

If you're at a natural inflection point — your site is outdated, you're rebranding, or you're just starting out — a new build with GEO baked in is the most efficient path. If not, retrofitting is fine.

Serving Pittsburgh North

Website development for Pittsburgh North businesses

We work with businesses across Cranberry Township, Wexford, Mars, McCandless, Hampton Township, and Allison Park. If you're a local business that needs a new site and wants GEO built in from day one — not bolted on later — that's the sweet spot we're best at.

We also work with businesses anywhere in the US on web development projects that connect meaningfully to a GEO strategy. Remote collaboration is how we work by default.

Common questions about website development

Do you build WordPress sites?

Yes, though Next.js is our default recommendation for most projects. We build WordPress sites when there's a good reason — usually when a client needs easy in-house content management or has an existing WordPress ecosystem they're invested in. We'll be upfront if we think Next.js would serve you better.

How much does a website cost?

It depends heavily on scope. A focused service business site with 5-8 pages and GEO optimisation built in typically starts around $3,000-$5,000. More complex sites with custom integrations, large content structures, or e-commerce functionality cost more. We don't have a standard rate card for development — we scope each project individually and quote before any work starts.

How long does a build take?

Most focused business websites take 4-8 weeks from signed agreement to launch. That includes design, development, content integration (if content is provided), and GEO setup. Large or complex sites take longer. We give a timeline estimate during the scoping process and stick to it.

Is website development your main service?

No — GEO and AI search optimisation is our main service. We take on select website development projects, typically for clients who also want GEO management or for situations where a new build is clearly the right starting point for GEO. We're not trying to compete with agencies that do nothing but web development — we're selective about what we take on.

Can you GEO-optimise my existing site without rebuilding it?

Yes. In most cases we can add schema markup, restructure content, and optimise your GBP and citations without touching your site's design or doing a full rebuild. A technical GEO audit tells us what's possible within your current setup and what, if anything, is worth rebuilding to get right.

Have a project in mind?

Get in touch and tell us what you're working with — existing site, new build, or somewhere in between. We'll give you an honest take on what makes sense.